Evan Trestan, Senior Producer and Partner

As a Producer, Evan has enjoyed over fifteen years of experience in the video/multimedia industry servicing a wide range of clients. His ability to develop unique informational and training tools for clients like Second Cup, Roche Canada and Heritage Funds has put him at the forefront of this competitive industry.

As an experienced editor and cameraman, he began his career editing music videos, working with such bands as the Tragically Hip and Barenaked Ladies. Today, Evan has formed strong alliances in the Production industry and enjoys working closely with companies to help develop their vision and provide them with the tools to achieve success.

Shay Schwartzman, Senior Producer and Partner

Shay Schwartzman founded LifeStyle Media with Evan Trestan in 1992 with the mission of bringing the artistic and creative way he approached video production to the world of corporate communications. Times and technology have certainly changed but the mission to bring top quality, informative and entertaining media, whatever the format, is still the bottom line.

Shay has worked in all facets of production since graduating with an Honours BFA from York University (Toronto, Canada) in 1990. He spends his working time consulting with clients on how to further their businesses using video and multimedia, producing, directing and writing.

Reid Savein, Sales and Marketing Strategist 

Reid has more than 22 years of professional business development, sales strategy and brand experience having held a variety of senior roles within some of Canada’s leading marketing communications companies.

He has worked with many leading organizations including: Bell Canada, IBM, Toshiba, Hallmark, Mazda, Shoppers Drug Mart, Levis Canada, Molson Canada, PetroCanada, Royal Bank, Purolator and Danier among others.

In 2003 Reid launched The Cimaron Group, a creative communications company fusing traditional marketing communications with the Internet and converging technologies. The company focuses on customer experience marketing, Interactive and multimedia production for both internal and external audiences.

Reid’s extensive experience and resources help provide insight and direction for clients and make him an integral part of the LifeStyle Media team.

Nicole Michorowski, Editor

Nicole Michorowski graduated from Sheridan College with a Media Arts diploma, specializing in editing. Following an interest in marketing and her passion for editing, she started her freelance career in 2003 as a video editor working on a wide variety of corporate videos.

After completing some projects for LifeStyle Media, she was given the opportunity to join the team full time where she has increased her repertoire of corporate work and been involved in many DVD authoring projects.

Eliad Schwartzman, Multimedia Project Manager

Eliad Schwartzman manages LifeStyle Media’s Real Estate Multimedia department.
He works with real estate agents from all across North America to create and customize DVDs, audio and interactive CDs, PowerPoint presentations and streaming website videos.  These multimedia tools are used by REALTORS in their businesses for lead generation and follow up.  LifeStyle Media works with niche groups, like real estate agents, on creating and effectively implementing multimedia in their marketing mix.

Eliad also provides support with LifeStyle Media’s corporate clients and is the “go-to-guy” when there are IT questions. Eliad graduated with an Honours BA in Psychology and Mass Communications from York University in 2001.